|
Nature-Inspired Clothing Colors with Full Traceability
11/13/2014 |
|
|
Reinach, 12 November 2014 - A dyestuffs company with a new name but a long history wants to help clothing companies on their way to eco-conscious fashion, with a range of products created from agricultural waste. And it is embracing the latest in communications technology to enable transparency of the supply chain to consumers.
Archroma, a global leader in color and specialty chemicals, is combining the old and the new in a range of "biosynthetic" dyes for cotton and cellulose-based fabrics - EARTHCOLORS - which are derived from almond shells, saw palmetto, rosemary leaves, and other natural products.
EARTHCOLORS make use of agriculture waste products that would otherwise be sent to landfill. They can be used to provide rich red, brown and green colors to denim and casualwear.
Wearing its heart on its sleeve, so to speak, Archroma is providing brand owners with the possibility of transparency along the complete supply chain for EARTHCOLORS. And it is also offering to make that transparency available to clothes shoppers - just as long as they have a smartphone with them.
Archroma will put all the information about individual batches of color on hang tags to be attached to each item of clothing. Each hang tag incorporates a chip with all the information on it, and that information can be accessed by the prospective buyer in the shop using Near Field Communications (NFC) technology incorporated into their phone. Archroma believes that this is the first time that NFC is being used in this way.
NFC is a relative of RFID, or Radio Frequency Identification, which many retailers already use for tracking products. But NFC is more sophisticated and more consumer friendly. Archroma is hoping that it will provide shoppers with a more "involved" buying experience.
"Our aim is to give consumers a choice," says Alan Cunningham, Head of Textiles Dyes Marketing at Archroma. "We all should have the possibility to choose the fashion option with the least environmental impact and to be safe in the knowledge that there is substance behind what is claimed on the label. With EARTHCOLORS, we allow just that."
The chip can contain information such as the mill which dyed the fabric and where the garment was laundered, as well as the source of bio-based raw material.
The new dyes, which Archroma describes as biosynthetic sulfur dyes, have been four years in the making. They have the overall performance of the company's existing range of sulfur dyes made from conventional raw materials. Archroma describes this new development as a step-change in dyes manufacturing and coloration technology.
To make EARTHCOLORS, Archroma transforms biomass from waste products of the agriculture and herbal sectors in a patent-pending process. "Not one square meter of land is set aside to grow the raw material for these dyes, so there is no competition for arable land," says Cunningham.
The new range is produced near Barcelona, Spain, with all raw materials sourced from within a radius of 500 km.
"At Archroma we are dedicated to developing the latest technologies to deliver fashion trends in the most sustainable ways possible," says Cunningham. "We aim at helping brand owners and textile mills by letting them know how our colors are made, and how and where our raw materials are made. We are more than happy to share that information, not only with our customers, but also the final consumer."
For more information on EARTHCOLORS visit: www.earthcolors.archroma.com. |
|
|
|
|
|
主站蜘蛛池模板：
亚洲v欧美v国产v在线观看|
蜜臀99|
色香欲综合网|
国产69精品久久久久孕妇大杂乱|
91精品国产91热久久p|
亚洲图片自拍偷图区|
无码福利写真片视频在线播放|
免费无码AV片在线观看国产|
91国產乱高潮白浆|
日韩欧美性爱|
凸凹人妻人人澡人人添|
国产粉嫩学生高清专区麻豆|
国产精品午夜精品福利|
国产精品一二三中文字幕|
香蕉社区|
青青草a国产免费观看
|
欧洲无码精品|
中文字幕人妻精品免费|
无码精品国产VA在线观看DVD|
美女18禁网站|
大香伊蕉在人线国产免费|
日本中文字幕乱码免费|
浪荡干片网在线观看|
亚洲熟妇av一区二区三区宅男|
久草天堂|
国产日产亚洲欧美综合另类|
国产在线观看第一页|
乱人伦中文字幕成人网站在线|
国产精品一区二区三区污|
艳妇乳肉豪荡av无码免费反馈|
亚洲综合伊人|
狠狠操中文字幕|
久久国产精品视频影院|
97人妻天天摸天天爽天天
|
久久国产精品日本波多野结衣|
99这里有精品视频|
欧美高清在线视频一区二区|
精品伊人久久久久7777人|
久青草久青草视频在线观看|
久久亚洲av成人无码软件|
亚洲精品国品乱码久久久久
|
