Home > Printing Machinery > Flexographic & Gravure machine > News



Printpack, Inc.


Company \| News \| Products \| Contact Us

New Technology from Printpack Enhances Consumer Interaction for Brands

9/29/2015

Photochromic Ink Applied to Flexible Packaging for the First Time

ATLANTA, September 28, 2015 - Printpack will debut a new way for brands to interact and engage with consumers at this year's PACK EXPO Las Vegas. The technology - utilizing a proprietary process invented by Printpack - allows for photochromic ink to be hidden within standard graphics and remain invisible until exposed to sunlight. A sample application of the technology, where an observer can see the package transform firsthand, will be on display at the Printpack booth (C-4233).

The process represents the first time photochromic ink has been applied to a flexible film, giving brand owners in any market capable of utilizing flexible packaging new options for interacting with their customer base. Interactive packaging is proven to capture consumer attention and encourages engagement with the brand in a meaningful way.

"This type of packaging application can truly set a brand apart by adding depth to the consumer experience," says Mark Brogan, Director of Technology and Innovation at Printpack. "It can make all the difference when it comes to purchasing decisions."

Applying photochromic ink has been a challenge for the flexible packaging industry for years, particularly in high speed production environments - in turn limiting options for brand owners looking to differentiate their product. Printpack's R&D team designed the innovative process to apply the ink while still upholding the integrity of the packaging design and graphics to the highest standards.

To see the innovative ink technology in action, please visit our booth during this year's PACK EXPO Las Vegas, where a specially designed system will allow a direct view into the process.

Related Exhibition:



			PACK EXPO Las Vegas 2015
			The Premier Packaging and Processing Trade Event 9/28/2015 - 9/30/2015 Venue: Las Vegas Convention Center, Las Vegas NV, United States

Related News

Flexographic & Gravure machine Exhibitions
	Global Pouch Forum 2026 5/27/2026 - 5/29/2026 Clearwater FL, United States
	Impressions Expo Dallas 2026 10/21/2026 - 10/24/2026 Dallas TX, United States
	Impressions Expo Long Beach 2027 1/21/2027 - 1/23/2027 Los Angeles CA, United States
	IPF Bangladesh 2027 Dhaka, Bangladesh
	Impressions Expo Atlantic City 2027 3/17/2027 - 3/20/2027 Atlantic City NJ, United States
More Trade Shows