|
Avery Dennison MultiCycle™ Increases Shelf Appeal and Sustainability of Returnable Bottles
9/13/2012 |
|
|
LEIDEN, the Netherlands - September 12, 2012 - Avery Dennison announces the launch of a unique self-adhesive labeling innovation that gives returnable bottles greater sustainability, differentiation and shelf impact.
According to company testing, Avery Dennison MultiCycle™ can withstand more than 30 product cycles*, reducing the volume of label substrate used. This labeling innovation also provides the same superior decoration options other self-adhesive labels offer, while helping to maintain or even improve the operational efficiency and bottom line of converters and end users.
"With an increasing global focus on resource management, consumers and other stake holders will continue to place pressure on brand owners to find solutions that reduce the waste caused by returnable bottles" said Jon Maley, vice president marketing at Avery Dennison Materials Group. "Our MultiCycle™ innovation can reduce the environmental impact of relabeling and change the way the world thinks about the decoration of returnable bottles."
The patent-pending permanent self-adhesive film label construction is resistant to the stresses a container is exposed to during its lifetime and can withstand the high-temperature caustic baths used during the bottle washing process. The polypropylene label is engineered with a sandwich construction, so the printing ink is protected with an over-laminate.
Improved sustainability
With traditional "cut and stack" paper labels or washable self-adhesive labels a new label set is required each time a bottle is sold. The long performance lifetime of MultiCycle™ reduces the volume of label substrate used. The use of fewer labels also brings the additional benefits of reduced ink usage, fewer transport movements, and an overall lower energy consumption.
At the end of a bottle's useful life, MultiCycle™ labels can be processed similar to other filmic self-adhesive labels. Unlike direct print, there is no need for heavy metals in the inks, which allows the glass bottles to be recycled in the regular processes.
"Our market studies indicate that younger, brand-flexible consumers are likely to change to a more eco-friendly product because of their concern for the environment," said Eric Ide, business development manager, Beer and Beverage Europe. "Because MultiCycle™ labels last for the lifetime of the bottle, they provide significant environmental benefits and make the returnable bottle system a differentiating brand story."
Improved process efficiency
With MultiCycle™, brand owners can generate improvements in their process efficiency. Since the bottles can be labeled in-line, off-line, or even off-site, beverage manufacturers can optimize their line performance. Greater throughput and overall cost reductions are possible thanks to lower scrap rates and reduced cleanup time, leading to less production downtime.
Outstanding design options
By spreading label cost over multiple product lifecycles, designers will be able to add high impact, premium look shelf appeal effects as foil stamping to create stunning and eye-catching labels. Special metallic inks and holograms can also be used, providing another advantage over direct print technology.
Maley adds, "With these process improvements and design capabilities, Avery Dennison MultiCycle™ technology enables converters of self-adhesive materials to compete favorably in the returnable category which has traditionally been decorated with wet glue labels."
Avery Dennison representatives will be available to demonstrate MultiCycle™ at the Avery Dennison Booth #119 in the Labelexpo exhibition hall. |
|
Related Exhibition:
|
|
|
 |
|
Labelexpo Americas 2012
|
Labelexpo Americas 2012
9/11/2012 - 9/13/2012
Venue: The Donald E. Stephens Convention Center, Chicago IL, United States
|
|
|
|
|
|
|
主站蜘蛛池模板：
日韩精品人妻中文字幕有|
91纯肉无码动漫在线观看|
伊人丁香欧美成A片|
最新国产精品久久精品ai换脸|
四虎永久精品免费视频|
欧美成本人视频免费播放|
免费午夜无码片在线观看影院|
亚洲一区视频|
男女啪啪高潮无遮挡免费|
波多野结衣AV不卡无码|
国产不卡av一区二区|
久久久久国产精品熟女影院|
无码国产精品一区二区免费式影视
|
jjzz亚洲|
香蕉av福利精品导航|
国产成人高清精品免费|
欧美日韩高清在线观看|
久久久亚洲欧洲日产国码二区|
亚洲熟妇一区二区三个区|
亚洲国产美女精品久久久|
国产精品成人不卡乱码|
亚洲成人久久躁狠狠躁|
久久久久国内精品免费观看|
国产对白91色拍高清精品|
国产高清在线男人的天堂|
亚洲aⅴ在线观看|
老少配BBw性少配老|
91在线导航|
欧美自拍嘿咻内射在线观看|
激情综合色综合久久丁香|
起碰免费公开97在线视频|
亚洲77777|
欧美福利在线观看|
在线中文字幕亚洲日韩2020|
亚洲国模精品一区二区|
免费无码av片在线观看网站|
国产性自爱拍偷在在线播放|
女人天堂av|
久久99精品国产99久久6尤物|
国产精品店无码一区二区三区|
韩国AV一区二区|
